Apple TV Price in USA: Complete Guide to Apple TV 4K & Apple TV Plus Costs (2025 Update)
If you have been curious about the Apple TV price in USA, you’re not alone. Apple TV comes in two forms: the Apple TV 4K device (the small streaming box) and the Apple TV+ subscription service (the streaming platform). Both have different pricing structures, and knowing the exact costs can help you decide whether it’s the right choice for your entertainment setup.
In this blog, we’ll break down everything you need to know about Apple TV price in USA, including device costs, subscription fees, bundles, trials, and the latest price increase in 2025.
Apple TV 4K Device Prices in the USA
When people search for Apple TV price in USA, many are specifically asking about the Apple TV 4K device (commonly referred to as the Apple TV “box”). This is a physical device that connects to your television, allowing you to stream apps, use Apple Arcade, control smart home devices, and access Apple’s services.
Current Models and Official Prices (2025)
- Apple TV 4K (3rd Generation) – 64GB (Wi-Fi only)
- Official Price: $129
- This is the entry-level model, offering enough storage for apps and streaming.
- Apple TV 4K (3rd Generation) – 128GB (Wi-Fi + Ethernet)
- Official Price: $149
- This upgraded version adds more storage, Ethernet connectivity for stable internet, and Thread support for smart home integration.
These prices reflect Apple’s official listings, but deals are sometimes available at major retailers such as Best Buy, Walmart, or even directly from Apple’s refurbished store. Discounts typically range from $10–$30, especially during holiday sales.
Apple TV+ Subscription Prices in the USA
Another major part of the Apple TV price in USA conversation is Apple TV+, Apple’s streaming service that competes with Netflix, Disney+, and Amazon Prime Video. Apple TV+ offers original series, movies, documentaries, and live sports content.
Subscription Options (2025)
- Apple TV+ Monthly Plan
- Cost: $12.99 per month
- Perfect for users who prefer flexibility and don’t want to commit long-term.
- Apple TV+ Annual Plan
- Cost: $99.99 per year
- Offers significant savings compared to the monthly plan (about $55 per year in savings).
Apple TV+ Price Increase in 2025
In August 2025, Apple announced a price increase for Apple TV+ in the United States. The monthly plan jumped from $9.99 to $12.99 per month, a 30% increase. However, the annual plan price of $99.99 per year remained unchanged, making it the most cost-effective option for regular users.
This price hike reflects Apple’s growing investment in exclusive content and live sports programming. While some users may find the increase steep, the library of Apple Originals continues to expand, making the service competitive with other streaming platforms.
Additional Apple TV+ Cost Details
- Free Trial: New subscribers can enjoy a 7-day free trial before being charged.
- Free with Device Purchase: Buying a new Apple device (like an iPhone, iPad, Mac, or Apple TV box) often includes 3 months of Apple TV+ free.
- Bundles with Apple One: Apple TV+ is part of the Apple One bundle, which combines multiple Apple services at a discount. Apple One starts at $19.95 per month and includes Apple Music, iCloud+, and Apple Arcade alongside Apple TV+.
Comparing Apple TV Price in USA to Competitors
For perspective, let’s compare the Apple TV price in USA with other streaming services:
- Netflix: $15.49 per month (Standard plan)
- Disney+: $13.99 per month
- Amazon Prime Video: Included with Amazon Prime ($14.99 per month)
- HBO Max (Max): $15.99 per month
Apple TV+ is still on the lower side compared to Netflix and HBO, especially if you opt for the annual plan at $99.99.
Important Note
The prices mentioned in this article for Apple TV 4K devices and Apple TV Plus subscriptions are based on official Apple listings and updates as of 2025. However, actual prices may vary depending on retailers, seasonal discounts, promotional offers, and refurbished deals. Always check Apple’s official website or trusted retailers like Best Buy, Walmart, or Amazon for the most current pricing before making a purchase.
Should You Buy the Apple TV 4K or Just Use Apple TV+?
If you already own a smart TV or a device that supports Apple TV+ (like Roku, Amazon Fire TV Stick, or gaming consoles), you may not need to buy the Apple TV 4K box. However, the box offers several advantages:
- Superior performance with Apple’s A15 Bionic chip.
- Seamless integration with Apple ecosystem (AirPlay, HomeKit, iCloud).
- Smart home support with Thread and Matter.
- Better streaming quality and future-proof updates.
For Apple fans or households heavily invested in the Apple ecosystem, the device is worth the one-time cost.
Final Thoughts
The Apple TV price in USA varies depending on whether you’re purchasing the device or subscribing to the streaming service. Here’s the quick breakdown:
- Apple TV 4K Device: $129 (64GB, Wi-Fi) or $149 (128GB, Wi-Fi + Ethernet).
- Apple TV+ Subscription: $12.99/month or $99.99/year.
- Bundles: Included in Apple One starting at $19.95/month.
- Free Offers: 7-day trial for new users and 3 months free with a new Apple device.
With Apple’s continuous investment in original content and hardware improvements, Apple TV remains a solid choice in 2025. Whether you’re considering the Apple TV 4K price in USA for a new device or the Apple TV+ subscription price in USA, you now have all the details to make an informed decision.
Common Questions About Apple TV Prices in the USA
Now let’s directly answer some of the most common questions users have when searching for Apple TV price in USA:
Q: What is the Apple TV 4K price in USA?
The Apple TV 4K price in USA starts at $129 for the 64GB Wi-Fi model and $149 for the 128GB Wi-Fi + Ethernet model.
Q: What is the Apple TV subscription price in USA?
The Apple TV+ subscription price in USA is $12.99 per month or $99.99 per year.
Q: What is the Apple TV box price in USA?
The Apple TV box price in USA (Apple TV 4K) ranges from $129 to $149, depending on the model and storage size.
Q: What is the Apple TV Plus price in USA?
The Apple TV Plus price in USA is $12.99 per month or $99.99 annually.
Q: What is the Apple TV 4K 128GB price in USA?
The Apple TV 4K 128GB price in USA is $149.
Q: What is the Apple TV 3rd Generation price in USA?
The Apple TV 3rd Generation price in USA is $129 for 64GB (Wi-Fi only) and $149 for 128GB (Wi-Fi + Ethernet).
Q: What is the Apple TV cost per month in USA?
The Apple TV cost per month in USA for Apple TV+ is $12.99. The device itself does not have a monthly fee—it’s a one-time purchase.
Q: What was the Apple TV+ price increase in 2024 USA?
There was no price increase in 2024. The increase happened in August 2025, when the monthly subscription went from $9.99 to $12.99. The annual plan stayed at $99.99.
Q: How much is Apple TV per month in US?
Apple TV+ costs $12.99 per month in the United States.